Online polling site YouGov is
considered to lean more to the left politically and this could be reflected
in their polls. In the past, they partnered with The Economist and CBS News for polls. For the 2016
election, YouGov and The Economist collaborated on political
polls. CBS News leans more towards the left while The
Economist says their polling is bias-free. Since September, trends on
YouGov poll stories have mostly positive
headlines for Hillary Clinton and negative headlines for Donald Trump.
The organization
YouGov is a public
company that started in the United Kingdom and has operations in the United
States, Middle East and Asia-Pacific. Their polling methodology is
short online polls that a group of 1000 participants are invited to take. The
results are weighted to reflect the general population, then published in an
article that has the results and some insights to give context.
Strengths and weaknesses
Strengths of online polls
methodology include convenience, they are quick and easy to take, and people
feel a greater sense of privacy. Another strength is the fact YouGov uses close-ended
questions, where users choose answers from a list of options instead of
writing in a blank space. One good thing is their polls always feature an “I
don’t know” option after every question. A weakness is that the poll is
distributed online. The response rate for online polls are not as reliable as
phone or in-person polls.
by Caroline Miller
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