What is the Suffolk University Poll?
Beginning in 2002, the Suffolk University Political
Research Center has conducted political polls at the state and national level.
Although...
Political Polls
What numbers can we really trust?
Fox News
is a prominent contributor in delivering election news. Their online blog
outlines the overall sampling, interviewing, weighting and accuracy
methodology, all of which are...
Poll methodology is
important to ensure accuracy. You often hear in the news as a candidate
“leading in the polls”, this is most likely in reference to a public opinion
poll conducted by a reputed organization that is dedicated to conducting such
polls.
Since September, the
Monmouth Polling...
As the presidential
election season comes to a close, it seems that voters are inundated with
confusing and deceitful polls. Polls shouldn’t be taken at face value. Factors
like sample size, population representation and pollster bias can all affect
poll accuracy
How the Poll is Conducted
Consider...
Looking into the
methodology of a poll can help the audience understand the results, the
presentation of those results and if there is any obvious bias. Factors such as
when, how, who and where the poll was taken can often affect
For example poll
taken on September 27 by SurveyUSA asked nine...
Data is changing the communications field, and we are learning how use the power of insights in strategic communications, news, entertainment and more. Posts are from students in Elon University's major in Media Analytics - housed in our School of Communications.