Tuesday, September 27, 2016

Social spread is key to variety show success

In the 68th annual Primetime Emmy awards.“Variety Talk series”, six shows were nominated: 
  • ·      Comedians In Cars Getting Coffee (Crackle) - 3 nominations, 0 wins
  • ·      Jimmy Kimmel Live (ABC) - 23 nominations, 3 wins
  • ·      Last Week Tonight with John Oliver (HBO) - 10 nominations, 4 wins
  • ·      Real Time with Bill Maher (HBO) - 19 nominations, 0 wins
  • ·      The Late Late Show with James Corden (CBS) - 3 nominations, 1 win
  • ·      The Tonight Show Starring Jimmy Fallon (NBC) - 10 nominations, 1 win

Despite several wins from both cable-hosted and broadcast-hosted shows, there seems to be no correlation between how well a television show will perform at the Emmys and whether it is hosted on cable or broadcast television.
There does seem to be a key to success, however. Many honored variety talk shows find success online by taking clips of each show and posting them as individual videos, almost like highlight reels. Each show’s percentage of Emmy wins in 2016 (based off the number of wins divided by the number of nominations) has a strikingly positive correlation to how often I see these shows shared on social media.
Last Week Tonight and The Late Late Show, winning 40 percent and 33 percent of the time. John Oliver's humorous takes on news and politics often become viral on social media, and James Corden’s Carpool Karaoke series has been a Twitter and Facebook sensation. Jimmy Kimmel Live took 13 percent of honors and The Tonight Show Starring Jimmy Fallon took10 percent. Kimmel is popular for numerous styles of video including his pranks, his man-on-the-street interviews and his Celebrities Read Mean Tweets series, and Fallon is popular online with his skits and games with celebrity guests. Comedians in Cars Getting Coffee and Real Time with Bill Maher both failed to win.
Though Bill Maher believes he’s too “outspoken” to receive an award in front of a “mainstream body” due to his stances on religion and politics, it is hard to ignore the fact that shows with little online reach did not win awards in 2016.
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By PJ Collins

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